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Strategic Communication Planning

Successfully Navigate Through a Communications Crisis
We’ve teamed up with Alchemy Communications to bring you and your clients a series of webinars that will address strategic communication planning to successfully navigate through a communications crisis.

Social Media Mob Mentality: What Non-Profits Should Know About Cancel Culture

Non-profit organizations survive on the public’s trust and goodwill. Unfortunately, all it takes is a few bad actors with “hot takes” on Twitter to bring an entire organization to its knees. Once you’ve been sucked into a cancel culture vortex, it feels almost impossible to recover.

The good news is, survival is possible. Learning how to recognize and respond to controversy can equip you to weather the social media storm.

Attend this webinar to learn:

  • How to respond to being “cancelled”
  • How to manage relationships with “cancelled” people/ organizations
  • How to safely use social media with authenticity

Event Details:
Date: Thursday, June 8th, 2023
Time: 11:00 a.m. to 12:00 p.m. ET.
Register Now
 

Building the Bridge: How to Earn the Trust of Donors, Volunteers, and the Public

As a non-profit, trust is your currency. The success of your organization depends on your ability to earn the trust of donors and volunteers alike. So how can you tell if there are seeds of distrust, and what can you do to prevent them from growing into something more.

With a few simple but effective strategies, build trust among the public and get their buy-in as you approach your goals.

Attend this webinar to learn:

  • Where your organization sits in a trust triangle
  • What is a trust wobble and how to steady it
  • Practical strategies for building trust with the public

Event Details:
Date: Thursday, September 28th, 2023
Time: 11:00 a.m. to 12:00 p.m. ET.
Register Now
 

Worst Case Scenario: Protecting Your Non-Profit With a Crisis Communication Plan

Like any non-profit, your goal is to help. But who is going to help you in times of crisis?

Developing a crisis communication plan ahead of time prepares you to take on any situation with poise, authority, and clarity. It’s a simple matter of proactively equipping your organization with the tools you’ll need before you need them.

Attend this webinar to learn:

  • What a crisis communication plan should include
  • How and when to audit your crisis communication plan
  • How to keep crisis communications accessible to everyone

Event Details:
Date: Thursday, December 7th, 2023
Time: 11:00 a.m. to 12:00 p.m. ET.
Register Now

These webinars are pending CE Accreditation.

Get to Know the Webinar Speaker:

Kathryn Kolaczek is an entrepreneur and communications strategist who helps other entrepreneurs and brands grow robust revenue growth by creating conversations in communities that matter. 

Alchemy Communications is a full service Public Relations firm specializing in traditional and social media strategy and integration, and strategic communications management, including crisis communications.  Kathryn earned her PR and social media stripes at The Mompreneur Magazine where she served as the company’s CEO and used PR as the main marketing tool for the growing company.

Since that time, Kathryn has created and executed on crisis communications strategies for brands managing national and international product recalls, board governance issues, employee injuries and death as well as environmental crises. In times of brand stress, Kathryn serves to create and clarify the key messages, control the conversation, and offer support to media and communities in need of accurate and timely information.

If you have any questions regarding these webinars, please email [email protected]