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Stretegic Communication Planning

Successfully Navigate Through a Communications Crisis

We’ve teamed up with Alchemy Communications to bring you a series of webinars that will address strategic communication planning so that your municipality can successfully navigate through a communication crisis.

Social Media Mob Mentality: What Municipalities Should Know About Cancel Culture

No one wants their home to be the center of a social media storm. But when citizens use their socials to call out, shame, and discredit you, it almost seems unavoidable.

The truth is, modern municipalities need to understand cancel culture if they want to avoid it. Learning how to recognize and respond to controversy could save you from trending on Twitter in all the wrong ways.

Attend this webinar to learn:

  • What being “cancelled” might look like for a municipality
  • How to respond when a prominent local figure is “cancelled”
  • The safest ways to navigate social media

Event Details:
Date: Tuesday, June 6th, 2023
Time: 11:00 a.m. to 12:00 p.m. ET.
Register Now

Building the Bridge: How Your Municipality Can Earn the Trust of Its Citizens

You’re always trying to do the right thing for your municipality. But if you don’t have your community’s trust, it’s practically impossible to get anything done. When things don’t get done, distrust in your leadership only grows. So how do you stop this spiral, or better yet, how do you avoid it altogether?

With a few simple but effective strategies, you can determine the source of distrust and start showing up for your community in a truly impactful way.

  • Attend this webinar to learn:
  • Where your municipality sits in a trust triangle
  • What is a trust wobble and how to steady it
  • Practical strategies for building trust in your community

Event Details:
Date: Tuesday, September 26th, 2023
Time: 11:00 a.m. to 12:00 p.m. ET.
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Worst Case Scenario: Creating an Effective Crisis Communication Plan for Your Municipality

When things go wrong, the residents of your municipality look to you for answers, solutions, and direction. What will you tell them? 

A crisis communication plan is an absolute must have in your municipality’s emergency kit. No matter how bad things get, you’ll be able to stay calm and follow the framework you’ve already set up.

Attend this webinar to learn:

  • What a crisis communication plan should include
  • How and when to audit your crisis communication plan
  • How to keep crisis communications accessible to all residents

Event Details:
Date: Tuesday, December 5th, 2023
Time: 11:00 a.m. to 12:00 p.m. ET.
Register Now

Get to Know the Webinar Speaker:

Kathryn Kolaczek is an entrepreneur and communications strategist who helps other entrepreneurs and brands grow robust revenue growth by creating conversations in communities that matter. 

Alchemy Communications is a full service Public Relations firm specializing in traditional and social media strategy and integration, and strategic communications management, including crisis communications.  Kathryn earned her PR and social media stripes at The Mompreneur Magazine where she served as the company’s CEO and used PR as the main marketing tool for the growing company.

Since that time, Kathryn has created and executed on crisis communications strategies for brands managing national and international product recalls, board governance issues, employee injuries and death as well as environmental crises. In times of brand stress, Kathryn serves to create and clarify the key messages, control the conversation, and offer support to media and communities in need of accurate and timely information.

If you have any questions regarding these webinars, please email [email protected]