Effective communication during a cyber attack is crucial for minimizing the adverse effects of the crisis, as well as maintaining public trust.  In an emergency, you must have a well-wrought communication strategy that informs, providing tools for your community, your entity and your staff. This is especially true during a cyber attack.  

IPE is hosting this one-hour session by Kathryn Kolaczek from Alchemy Communications Inc. to discuss the importance of: 

  • Developing a comprehensive communication plan; from risk assessment to creating an incident response team to address concerns during a cyber attack.
  • Creating core messaging based on proven communication templates. 
  • Effective coordination with legal teams and IT departments - to maintain and ensure compliance, not to mention critical information gathering. 
  • Engaging with media at the right time, including drafting initial public statements, monitoring public sentiment, and providing regular updates.
  • Creating drills to keep the communication plan relevant and up-to-date. 

This informative presentation will help you put the right building blocks in place so you can meet cyber attacks head-on and communicate to all stakeholders in a meaningful way. If you already have a plan in place, this session will give you the opportunity to ensure your cyber response will be effective.

Event Details:

Date: Thursday, November 7th
Time: 11:00 a.m. - 12:00 p.m. ET
Register Now

Pending CE Accreditation for our broker partners.
 

Meet Kathryn Kolaczek:

Kathryn Kolaczek is an entrepreneur and communications strategist who helps other entrepreneurs and brands grow robust revenue growth by creating conversations in communities that matter.

Alchemy Communications is a full service Public Relations firm specializing in traditional and social media strategy and integration, and strategic communications management, including crisis communications. Kathryn earned her PR and social media stripes at The Mompreneur Magazine where she served as the company's CEO and used PR as the main marketing tool for the growing company. 

Since that time, Kathryn has created and executed on crisis communications strategies for brands managing national and international product recalls, board governance issues, employee injuries and death as well as environmental crises. In times of brand stress, Kathryn serves to create and clarify the key messages, control the conversation, and offer support to media and communities in need of accurate and timely information. 

​​​​​​​If you have any questions about this session, please email [email protected].