In this fifth session of the Municipal Matters series, dedicated to providing timely and informative webinar presentations for elected officials, and municipal senior managers, Tracy Eso will be joined by Kathryn Kolaczek of Alchemy Communications for an informative session.

Being an elected official means navigating scenarios that can be fraught with complications.  Kathryn guides municipal leaders through difficult circumstances to enable them to communicate clearly during times of crisis.   Though each municipality is unique, this session will discuss case studies where elected officials have an impact; either positive or negative.  In this 60-minute interview, Tracy and Kathryn will discuss: 

  • Improving your message to create clear communication and why that matters. 
  • Emergency situations: avoiding pitfalls that can make a bad situation worse.
  • The implications of poor planning: from fire drills to building permits – what can (and does) go wrong.
  • How D&O insurance can protect individual elected officials when claims are made.

Target Audience:

Elected Officials

Event Details:

Date: Wednesday May 22nd
Time: 1:00 pm - 2:00 pm ET
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Get to Know the Webinar Speakers:

Kathryn Kolaczek, Alchemy Communications
Kathryn Kolaczek is an entrepreneur and communications strategist who helps other entrepreneurs and brands grow robust revenue growth by creating conversations in communities that matter.

Alchemy Communications is a full service Public Relations firm specializing in traditional and social media strategy and integration, and strategic communications management, including crisis communications. Kathryn earned her PR and social media stripes at The Mompreneur Magazine where she served as the company's CEO and used PR as the main marketing tool for the growing company.

Since that time, Kathryn has created and executed on crisis communications strategies for brands managing national and international product recalls, board governance issues, employee injuries and death as well as environmental crises. In times of brand stress, Kathryn serves to create and clarify the key messages, control the conversation, and offer support to media and communities in need of accurate and timely information.

Tracy Eso, Risk Assessment and Solutions Manager, Intact Public Entities 
With over 20 years’ experience in the insurance industry, Tracy has created risk management and claims solutions for a myriad of clients and continues to champion the belief that the best risk management practices can be determined by closely examining past claims experiences. Tracy is passionate about delivering unique customer service solutions within the risk management and risk transfer space. Tracy is an instructor for the Insurance Institute of Canada teaching future insurance professionals in the industry. She has spoken at several conferences on topics ranging from Insurance Fraud to Liability Claims.